About DÙN Strategic
Your Orchestration Partner
We design the connection layer that turns disconnected MarTech systems into connected journeys people remember.
We work with marketing leaders at $20M–$500M revenue companies managing 8–15+ platforms that don't talk to each other—where proving marketing ROI feels impossible despite significant investment.
The Cost of Disconnection
Most organisations invest heavily in platforms that deliver disappointing returns. Technology sits underutilised. Customer communications remain clunky. Teams struggle with systems that should make their work easier.
This isn't a technology problem. It's an orchestration problem.
Platforms sit underutilised. Campaigns run in silos. Attribution stays broken. Marketing defends its budget every quarter while competitors with simpler stacks outperform because their systems actually talk to each other.
DÙN Strategic exists to fix that.
What We Do
Think of your MarTech ecosystem as a rail network. The tracks exist (platforms, data infrastructure). Individual trains run (campaigns, emails, ads). What's missing is the network design: which lines connect, where customers transfer, what experience they get, and whether the system actually delivers them to their destination.
That's what we build.
What We Own
- Diagnosis (2-week Diagnostic)
- Orchestration architecture (journeys, triggers, governance, measurement)
- Narrative spine (story across touchpoints)
- Senior oversight (builders adhere to our Connection Map & Decision Charter)
What We Partner On
- Heavy data engineering & pipelines
- CDP implementation & identity resolution
- Custom integrations & deep platform config
Philosophy: Simplicity Beyond Complexity
Albert Einstein said: "Simplicity lies on the other side of complexity."
That principle is at the heart of our work. Strategy means slowing down, creating stillness, and cutting through layers of ambiguity until clarity emerges.
Stillness
Pause amid the chaos. Resist the pressure to jump to solutions before understanding the problem.
Clarity
Insight emerges after wrestling with ambiguity. Pattern recognition requires time and depth.
Simplicity
Elegant solutions that work. Not simple as in easy, but simple as in inevitable.
We spend 90% of our time understanding the problem. The remaining 10% solving it becomes straightforward once the real challenge is clear.
A Different Approach
Large consultancies parachute in frameworks designed for other clients. Implementation often falls to talented but inexperienced junior teams. The result? Frameworks stall in execution, or become rigid mandates that don't fit.
Bespoke, not templated
Every framework is designed for your specific context—what's suitable, feasible, and acceptable in your organisation.
Execution-led, not handoff
Strategy without delivery is just slides. We stay through implementation, ensuring ideas actually work in your business.
Senior-led throughout
20+ years leading MarTech strategy across sectors and operating models. We've seen the patterns. We know what works, what doesn't, and why.
Results That Matter
Our work spans financial services, insurance, retail, education, government, conservation, healthcare, automotive, and aviation.
Reduction in acquisition costs for automotive client through connected journeys
Renewal rate lift for insurance client, saving tens of millions annually
Growth in high-value tier participation for retail loyalty program
Results are typical ranges from prior work and depend on baseline conditions and data quality.
These outcomes came not from buying more technology, but from using what was already there—better.
Why "DÙN"
From the Gaelic for stronghold, a Dùn is more than a fortress. It is a place of perspective, collaboration, and clarity.
A stronghold offers vantage. From elevation, you see patterns invisible from the ground. You understand how systems connect. You spot the points of leverage that create disproportionate impact.
How We Work
We offer four ways to create clarity, all rooted in our Connection → Structure → Story method:
Diagnostic Sprint
A 2-week deep-dive that delivers a Connection Map, Three Bold Moves, and a 90-day action plan you can defend in any boardroom.
Journey Orchestration
Connect every customer touchpoint into a cohesive, measurable experience. Typical 25–40% lift in conversion.
Story Architecture
Design narratives that flow consistently across campaigns, channels, and quarters. Memory-driven frameworks that compound brand value.
Measurement-by-Design
Establish journey-level measurement frameworks and incrementality testing. Journey KPIs that prove ROI from the start.
Our Commitment
When you work with DÙN Strategic, you should feel:
On what matters most and why
Through complexity toward outcomes
In creating lasting value
That we'll deliver what we commit to
Work should create value for customers, teams, and the business—in ways that last beyond the quarterly cycle.
Return to Centre. Move Forward with Meaning.
Run the DÙN Diagnostic—evidence-based insight in two weeks, a 90-day plan you can defend.
Start with a 30-minute scoping call—no obligation.